Ascend Design System
Overview
Ascend Indoor Skatepark is a fictional small indoor skatepark. Ascend's mission is to bring freedom and fun back to skateboarding in a world full of bland skateparks and stagnant skate communities. I brought Ascend to life by developing an identity and design system for the brand.
Concept
Skateparks foster communities and character. This idea inspired 5 characters which would become the basis of my design system. Each character has a unique personality which is representative of the different types of people in a skate group. Ultimately, skaters would identify with the brand through its cast of characters.
Process
I developed an official arrangement of the characters to be used for merch, posters, etc. and official sets of environments for content. I applied these elements to design posters, merch, skateboard decks, and signage. The system was designed to allow for infinite usage and expansion across media types and client purposes. Allowing my characters to saturate every aspect of Ascend brought unity and personality to the brand.
Final Applications
