Flower Shop Brand Package
Overview
The Ottawa Kennedy Flower Shop is a cozy local business in the heart of Ottawa. Despite great reviews and maintaining a loyal customer base, the flower shop lacked a consistent brand image across its store, signage, and online platforms.
I developed a unified brand image that could be seamlessly implemented across all channels. Project deliverables included a logo, a multi-page website and a branding guide.
Creative Brief
As with every project, a creative brief was filled out. It contained background research and detailed everything one needed to know about the project: project objectives, background information on the brand, target audience, deliverables, etc. I design with intent. This document was an important point of reference for every following step in the creative process.
Sketches & Colour
Sketching was a multi-stage process. I developed sketches, and met with the client for feedback at regular intervals. The design was eventually boiled down to two strong concepts which were presented to the client.
Once the two strong logo concepts were developed, colours were then explored.
Final Applications
